Mobile phone accessories in South Africa’s market segment , in the African mobile phone accessories market was valued at US $595.5 million in 2015 and is expected to reach a growth of 6.3% year annual rate by 2026, reaching the US $ 1,157.2 million.
Mobile phone accessories include everything from chargers to power banks, wireless earphones, wireless chargers, and tablet cases. These are an important part of the life of every smartphone
owner, so we’ve put together this guide to help you choose the right device.
Mobile Phone Accessory Market: African Industry Analysis and Opportunity Assessment,
2016-2026.
The African mobile accessory market offers significant opportunities for manufacturers as the
adoption of large numbers of mobile device users and smartphones and tablets has increased
significantly. Revenues in the African mobile accessory market are estimated to reach US $
4,060.2 million by 2026, with a compound annual growth of 5.8% during the forecast period.
Key Factors and Trends Affecting the Market
The rapid urbanization and growing popularity of music, video, and games drive the
demand for mobile phone accessories in Africa. Demand for mobile phone accessories in Africa is strongly linked to the rapid growth of the smartphone market. Chinese manufacturers have laid a strong foundation in many parts of Africa to meet the demand for low-cost mobile phone accessories.
Consumers are looking for better alternatives because these cheap accessories are of poor quality and have a short lifespan. This is expected to drive the growth of the African mobile phone accessory market over the forecast period.
High demand for cheap accessories and poor economic conditions in Africa are the main
challenges facing mobile phone accessory suppliers. A major growth opportunity for mobile
phone accessories in the African market, coupled with increased disposable income, is to
increase consumer brand awareness.
Well-known market players are focusing on entering the regional market by localizing their products. In recent years, companies such as Casemate, Mudit, Mozo Accessories and Energizer have significantly increased their presence in the African mobile phone accessories market.
Market Forecast
The African mobile phone accessory market is categorized as follows – types (power banks,
batteries, chargers, cases, headphones and earphones, portable speakers, memory cards, and other accessories). Prices (low, medium, premium); and distribution channels (multi-brand store, single-brand store, online store).
The battery segment type was valued at $ 228.8 million in 2015, recording a CAGR of 5.7% and is expected to reach $ 418.2 million by
2026.
Of the various types of mobile phone accessories, the protective case segment is estimated to have the highest market share in sales by 2026 because it helps protect the phone and is also a style statement. It is estimated that power bank demand will show the highest growth rate until 2016.
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